Traeta

Privacy Policy

Last Updated: June 02, 2025

1. Introduction

Traeta LLC ("Traeta," "we," "us," or "our") is committed to protecting your privacy and being transparent about how we collect, use, and share your information. This Privacy Policy explains our data practices when you use our personal data tracking application, website, and related services (collectively, the "Service").

This Privacy Policy applies to all users of our Service and should be read in conjunction with our Terms of Service. By accessing or using our Service, you acknowledge that you have read, understood, and consent to the data practices described in this Privacy Policy.

Key Points:

  • You retain ownership and control of your personal data
  • We use your data primarily to provide and improve our Service
  • We implement strong security measures to protect your information
  • You have rights regarding your data, including access, correction, and deletion
  • We comply with applicable privacy laws including GDPR, CCPA, and other regulations

2. Information We Collect

2.1 Information You Provide Directly

Account Information:
When you create an account, we collect:

  • Full name
  • Email address
  • Password (stored in encrypted form)
  • Profile information (optional)
  • Communication preferences

Personal Data You Track:
Our Service is designed for you to collect and track your own personal data. This may include:

  • Health and fitness data
  • Behavioral patterns and habits
  • Mood and wellness information
  • Goals and achievements
  • Custom categories you create
  • Any other personal information you choose to track

Communications:
When you contact us, we collect:

  • Messages and correspondence
  • Support ticket information
  • Feedback and survey responses

2.2 Information Collected Automatically

Device and Usage Information:

  • Device type, model, and operating system
  • IP address and general location information
  • Browser type and version
  • App version and build information
  • Session duration and frequency of use
  • Feature usage and interaction patterns
  • Error logs and performance data

Technical Information:

  • Cookies and similar tracking technologies
  • Unique device identifiers
  • Network connection information
  • Time zone and language settings

2.3 Information from Third-Party Integrations

If you connect third-party services or devices:

  • Data imported from connected health apps or devices
  • Authentication information from social login providers
  • Information from integrated productivity or wellness platforms

3. How We Use Your Information

3.1 Primary Purposes

Service Provision:

  • Create and maintain your account
  • Provide core data tracking functionality
  • Sync data across your devices
  • Generate insights and analytics from your data
  • Customize your experience

Communication:

  • Send service-related notifications
  • Respond to your inquiries and support requests
  • Provide updates about new features or changes
  • Send promotional communications (with consent)

Service Improvement:

  • Analyze usage patterns to improve functionality
  • Develop new features and services
  • Troubleshoot technical issues
  • Conduct research and analytics using aggregated, anonymized data

3.2 Legal Bases for Processing (GDPR)

We process your personal data based on:

  • Consent: When you explicitly agree to processing for specific purposes
  • Contract: To provide the Service you've requested
  • Legitimate Interest: To improve our Service and ensure security
  • Legal Obligation: To comply with applicable laws and regulations

4. How We Share Your Information

4.1 We Do Not Sell Your Personal Data

We do not sell, rent, or trade your personal information to third parties for their commercial purposes.

4.2 When We May Share Information

Service Providers:
We may share information with trusted third-party service providers who assist us in:

  • Cloud hosting and data storage
  • Payment processing
  • Email delivery and communications
  • Analytics and performance monitoring
  • Customer support services
  • Security and fraud prevention

All service providers are contractually required to protect your information and use it only for specified purposes.

Legal Requirements:
We may disclose information when required by law or to:

  • Comply with legal processes or government requests
  • Enforce our Terms of Service
  • Protect the rights, property, or safety of Traeta, our users, or others
  • Investigate fraud or security issues

Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

With Your Consent:
We may share information for other purposes with your explicit consent.

4.3 Aggregated and Anonymized Data

We may share aggregated, anonymized data that cannot identify you individually for:

  • Research and development
  • Industry reports and insights
  • Marketing and promotional purposes

5. Data Security

5.1 Security Measures

We implement comprehensive security measures including:

  • Encryption: Data encrypted in transit and at rest using industry-standard protocols
  • Access Controls: Strict access limitations and authentication requirements
  • Regular Audits: Security assessments and vulnerability testing
  • Employee Training: Staff education on data protection and security practices
  • Incident Response: Procedures for detecting and responding to security breaches

5.2 Your Role in Security

You can help protect your data by:

  • Using strong, unique passwords
  • Enabling two-factor authentication when available
  • Keeping your app updated
  • Reporting suspicious activity immediately
  • Not sharing your account credentials

5.3 Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will:

  • Notify you within 72 hours of discovery
  • Provide details about what information was involved
  • Explain steps we're taking to address the breach
  • Offer guidance on protective measures you can take

6. Your Privacy Rights and Choices

6.1 Universal Rights

Regardless of your location, you have the right to:

  • Access: Request information about what personal data we have about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data (subject to legal requirements)
  • Data Portability: Receive a copy of your data in a portable format

6.2 Additional Rights (GDPR/CCPA)

If you're in the EU, UK, or California, you may also have rights to:

  • Restrict Processing: Limit how we use your data
  • Object to Processing: Opt out of certain data processing activities
  • Withdraw Consent: Revoke previously given consent
  • Non-Discrimination: Not receive discriminatory treatment for exercising your rights

6.3 How to Exercise Your Rights

To exercise any of these rights:

  • Use in-app privacy controls when available
  • Email us at explore@traeta.com
  • Contact us through our support system
  • Send written requests to our mailing address

We will respond to requests within 30 days (or as required by applicable law).

6.4 Communication Preferences

You can control communications by:

  • Updating preferences in your account settings
  • Using unsubscribe links in emails
  • Contacting our support team

7. Data Retention

7.1 Retention Periods

We retain your information for as long as necessary to:

  • Provide the Service to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Account Data: Retained while your account is active and for up to 3 years after account deletion
Usage Data: Typically retained for 2 years for analytics and improvement purposes
Communication Records: Retained for 5 years for customer service and legal purposes

7.2 Data Deletion

When we delete data, we:

  • Remove it from active systems within 30 days
  • Ensure secure deletion from backup systems within 90 days
  • Maintain anonymized data for analytics purposes only

8. International Data Transfers

8.1 Cross-Border Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure adequate protection through:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by relevant authorities
  • Other appropriate safeguards as required by law

8.2 Data Processing Locations

Our primary data processing occurs in:

  • United States (primary servers)
  • European Union (EU users)
  • Other regions as needed for service provision

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

Essential Cookies: Required for basic functionality
Performance Cookies: Help us understand how you use our Service
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Used for advertising and promotional purposes (with consent)

9.2 Cookie Management

You can control cookies through:

  • Browser settings
  • Our cookie preference center
  • Third-party opt-out tools

Note that disabling certain cookies may affect functionality.

9.3 Do Not Track

Currently, we do not respond to "Do Not Track" browser signals, but we provide other privacy controls as described in this policy.

10. Children's Privacy

10.1 Age Requirements

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

10.2 Parental Rights

If you believe we have collected information from a child under 13:

  • Contact us immediately at explore@traeta.com
  • We will investigate and delete the information if confirmed
  • Parents can request access to their child's information

10.3 Teen Users (13-17)

For users aged 13-17, we recommend parental involvement in account setup and ongoing use of the Service.

11. Third-Party Services and Links

11.1 Third-Party Integrations

Our Service may integrate with third-party applications and services. This Privacy Policy does not cover the privacy practices of these third parties. Please review their privacy policies before connecting these services.

11.2 External Links

Our Service may contain links to external websites. We are not responsible for the privacy practices of these sites and encourage you to read their privacy policies.

12. Changes to This Privacy Policy

12.1 Updates and Notifications

We may update this Privacy Policy periodically to reflect:

  • Changes in our practices
  • Legal or regulatory requirements
  • New features or services

12.2 How We Notify You

We will notify you of material changes by:

  • Posting updates on our website
  • Sending email notifications to registered users
  • Displaying prominent notices in our app
  • Updating the "Last Updated" date at the top of this policy

12.3 Your Continued Use

Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

13. Regional Privacy Information

13.1 California Residents (CCPA)

California residents have specific rights under the California Consumer Privacy Act, including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discriminatory treatment

We do not sell personal information.

13.2 European Users (GDPR)

EU/UK residents have rights under the General Data Protection Regulation, including all rights mentioned in Section 6, plus the right to lodge complaints with supervisory authorities.

13.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate. Contact us for jurisdiction-specific information.

14. Contact Information

14.1 Privacy Questions

For privacy-related questions or concerns:
Email: explore@traeta.com
Subject Line: Privacy Policy Inquiry

14.2 Data Protection Officer

For GDPR-related matters:
Email: explore@traeta.com

14.3 General Contact

Traeta LLC
Address: 1206 Promontory Path, Marietta, Georgia 30062
Email: explore@traeta.com
Phone: 7707425074

14.4 Complaints and Concerns

If you have concerns about our privacy practices:

  1. Contact us first using the information above
  2. For EU/UK residents: Contact your local supervisory authority
  3. For California residents: Contact the California Attorney General

15. Effective Date and Acceptance

This Privacy Policy is effective as of the "Last Updated" date shown at the top of this document. By using our Service, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Your privacy matters to us. If you have any questions about this Privacy Policy or our data practices, please don't hesitate to contact us.